The Road to Mystery Shopping – Ethical Market Research Pays Well
Have you considered becoming a mystery shopper? Secret, or mystery, shopping is now a widely popular way for companies to obtain quality consumer feedback, while mystery shoppers get rewarded with cash and freebies. Companies are competing to recruit mystery shoppers who pose as real customers on their premises to check the quality of their services and the responsiveness of their staff. more...

What’s the Truth about Mystery Shopping, After All?
There’s been a heated rhetoric intended to subdue the marketing hype that certain companies or online marketing gurus create around mystery shopping. However, when taking the middle stance between the pro-campaigning and the outright denunciation of mystery shopping as a legitimate and effective market research practice, we realize that mystery shopping is not bad, after all, because it provides unique product and service insights that no other market research method can produce. more...