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Secret Shopping – A Blessing in Disguise


Shopping whatever one wants and getting paid for further shopping could be the most alluring job that could make everyone croon over it. If that would be the scenario, then no one could stop fairy tails from coming true; neither could one deny the existence of Heaven on Earth. Similarly, considering oneself getting into a store, shop a little, pause a while, observe, have a little chit chat with the clerk, being the friendly amiable person all the time, pick a little more here - which can be reimbursed later anyway. Let’s consider another scenario where one goes to a movie house, a spa or to an assigned restaurant so as have a little refreshment – in all the cases the individual is paid by his employer. No matter if one pulls out a newspaper, even the week old ones, play the detective like listening, observing, taking mental notes on service, orderliness, promptness, integrity, customers handling, or a myriad other things, he is paid any way because he is doing whatever his the employer has assigned him to do.The aforementioned scenarios could perplex a reader and compel him to ponder over a lot of questions, some of them, could be doubts on whether fairy tails are coming true or the very dreamlike, yet factual existence of heaven on earth. Therefore, without creating any more doubts, it’s high time one had the knowledge about Secret Shoppers and their job profiles.

Technically, a Secret Shopper, also known as a Mystery Shopper or Store Detective, is a person hired by stores to keep their prying eyes on customers and thereby prevent any kind of shoplifting. It is very tough to identify a secret shopper because they are disguised as customers and easily mingle in the shopping crowd. In other words, secret shopping is a task assigned to people by companies and firms that want to update themselves with what is actually being carried out in their establishment from a customer's point of view. They get trained first on issues that the company wants to validate or resolve to enable them to be and remain competitive in their market. Training agendas are really simple yet the ultimate so as to enable employers to evaluate their current position in performance and competencies.

Training and assignment issues often include, divided further into sub-classes:
• Efficiencies
• Customer service
• Cleanliness and order
• Merchandising Courtesy and
• Integrity.

The job of the secret shopper might seem quite interesting and indeed, it is. The profile basically includes three major stages:
• Observation
• Evaluation
• Filing Reports

To become a secret shopper, an individual would register on one or if preferred, several secret shopping companies or agencies. Once hired, the secret shopper would be tasked to inspect predetermined business establishments. Secret shoppers work like costumer undercover to do two tasks, to evaluate and observe the employees and to observe and evaluate the operation of the store. The secret shopper will then fill up evaluation sheet and file a report to be submitted to the principal. Although the most common task assigned to a secret shopper is to shop, they also dine at different restaurants, visit and use fitness centres and spa, drink in different places, use gym, stay at a hotel and get into movie houses - free of charge. It is to mention again that they are paid a good amount for it. For instance, a simple task that could take for about several minutes would fetch $8-$15. A more sophisticated task would fetch one $25. The more complicated the task becomes, the higher the pay would be. If one already has a direct contact with the company, he can even earn $100 and more. Task would require simple skills and strict adherence to the confidentiality clause.


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