Secret Shopping – A Blessing in Disguise
Technically, a Secret Shopper, also known as a Mystery Shopper or Store Detective, is a person hired by stores to keep their prying eyes on customers and thereby prevent any kind of shoplifting. It is very tough to identify a secret shopper because they are disguised as customers and easily mingle in the shopping crowd. In other words, secret shopping is a task assigned to people by companies and firms that want to update themselves with what is actually being carried out in their establishment from a customer's point of view. They get trained first on issues that the company wants to validate or resolve to enable them to be and remain competitive in their market. Training agendas are really simple yet the ultimate so as to enable employers to evaluate their current position in performance and competencies. Training and assignment issues often include, divided further
into sub-classes: The job of the secret
shopper might seem quite interesting and indeed,
it is. The profile basically includes three major stages: To become a secret shopper, an individual would
register on one or if preferred, several secret
shopping companies or agencies. Once hired, the secret
shopper would be tasked to inspect predetermined business establishments.
Secret shoppers work like costumer undercover to do two tasks,
to evaluate and observe the employees and to observe and evaluate
the operation of the store. The secret shopper will then fill
up evaluation sheet and file a report to be submitted to the principal.
Although the most common task assigned to a secret shopper
is to shop, they also dine at different restaurants, visit and
use fitness centres and spa, drink in different places, use gym,
stay at a hotel and get into movie houses - free of charge. It
is to mention again that they are paid a good amount for it. For
instance, a simple task that could take for about several minutes
would fetch $8-$15. A more sophisticated task would fetch one
$25. The more complicated the task becomes, the higher the pay
would be. If one already has a direct contact with the company,
he can even earn $100 and more. Task would require
simple skills and strict adherence to the confidentiality clause.
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